Starbucks Changes 2025 4runner. Us coffee giant starbucks has suspended its forecast for the full fiscal year 2025 as its new ceo brian niccol calls for fundamental change in the company’s strategy to return. The coffee giant has some new strategies planned this upcoming year, after facing slowing sales in 2024 for the first time.

Starbucks will trim roughly 30% of its menu items by the end of the 2025 fiscal year, ceo brian niccol said tuesday. Both changes are part of starbucks’ plans to reboot the coffee house vibe that’s diminished in recent years.